5438 South Prairie View Drive West Des Moines, IA 50266
The Federal Communications Commission (FCC) has finalized an order on how businesses must handle revocation requests under the Telephone Consumer Protection Act (TCPA). Under the TCPA, businesses must obtain prior express consent from a called party before initiating autodialed calls or text messages with a marketing or advertising purpose. This consent may be revoked by the consumer using "any reasonable means."
The order clarifies that a reply text message with any of the following words constitutes revocation: stop, quit, end, revoke, opt out, cancel, or unsubscribe. The order goes on to specify that a business has 10 days to process a revocation request and that a one-time text message to confirm the called party's revocation does not violate the TCPA so long as it is sent within five minutes of receipt of the opt-out request. You can access the FCC's order here.
Michael Christians Consulting, LLC